Stockholm, Sweden — November 2, 2023
As part of advancing women’s health and promoting safer pregnancies, Preglife and Mama Mia are entering an exclusive partnership. The collaboration brings together the accessibility of technology with the invaluable reassurance of personal meetings with a midwife. In the Preglife app, users can now find a dedicated section with information about midwife visits across different stages of pregnancy, along with helpful insights to know before and after each appointment.
"Knowledge empowers expectant parents to make informed choices that suit their individual needs. This increases the chances of a positive experience during childbirth and early parenthood." — Åsa Holstein, Midwife and COO, Preglife.
Through this collaboration, Preglife becomes a recommended partner of Mama Mia, allowing expectant parents to track their pregnancy and their baby’s development directly on their phone. The partnership bridges the gap between in-person healthcare visits and digital access to information, placing even greater focus on supporting the pregnant individual.
As a next step, Preglife and Mama Mia will offer free childbirth education lectures in Stockholm to everyone registered with Mama Mia, with plans to expand to all cities in Sweden where Mama Mia operates. These lectures offer expectant parents the opportunity to prepare for birth together with an experienced midwife.
"The collaboration with Preglife gives us another opportunity to provide guidance on the journey to parenthood, something we at Mama Mia are deeply passionate about." — Lotta Andreasson Edman, Care and Operations Developer, Mama Mia.
For more information, please contact: Åsa Holstein COO & Chief Midwife +46 76 050 54 70 asa.holstein@preglife.com
About Preglife: Preglife is one of the world’s largest and most popular pregnancy apps, providing an easy and engaging way to follow pregnancy and child development week by week — up to two years after birth. Through articles, podcasts, videos, and more, Preglife offers trusted information. The company collaborates with an international network of midwives, doctors, and other experts, such as physiotherapists and sleep coaches, to ensure that its content is fact-checked and updated according to the latest research.
About Mama Mia: Mama Mia is Scandinavia’s largest private provider of child healthcare and sexual and reproductive health services. Its operations include midwifery clinics, pregnancy care, and breastfeeding support. Through continuous education and strong knowledge sharing, Mama Mia is committed to ensuring sustainable patient safety.