After a successful year with approximately 25 percent growth and solid profitability, Preglife is preparing for its next phase of development by appointing Åsa Holstein as its new CEO, effective immediately. Åsa Holstein has an extensive background as a midwife and has played a key role in Preglife’s development for several years. The Board of Directors sees her appointment as an important step in the company’s continued long-term growth.
At the same time, it has been announced that Philip Söderholm will step down on his own request from his position as CEO. The Board would like to thank Philip for his contributions, whose commercial focus has been instrumental in taking the company to its current level, and wishes him all the best in his future endeavors.
Åsa Holstein has been a central figure in Preglife’s growth, helping to shape the company’s direction, business, and offering. She brings a unique combination of medical expertise, operational understanding, and innovative drive.
"We are very pleased that Åsa has accepted the role as CEO. It is a great strength for Preglife that she knows the company well, represents continuity, and has been instrumental in developing both our offering and our way of working. Her commitment and background as a midwife are valuable assets as we continue to build Preglife for the long term”, says Jonas Nyman, Chairman of the Board at Preglife.
"I am grateful for the trust placed in me to take on the role of CEO at Preglife. We are a company with a clear mission, a strong business, and deep competence across the organization. My focus will be to continue developing the company in a long-term and responsible way - with quality, stability, and user trust as the foundation. I look forward to continuing to evolve our services to provide knowledge, support, and reassurance during pregnancy and early parenthood”, says Åsa Holstein, CEO of Preglife.
Preglife’s operations, strategy, and priorities remain unchanged.
For more information, please contact:
Åsa Holstein, CEO +46 76 050 54 70 asa.holstein@preglife.com
Short facts – Åsa Holstein
Åsa Holstein is a registered nurse midwife and former CEO of Babygruppen AB. She has served as Deputy CEO, Chief Operating Officer, and Chief Midwife at Preglife before now stepping into the role of CEO.
About Preglife
Preglife is Scandinavia’s largest and most popular pregnancy app, offering users an engaging and easy way to follow their pregnancy and their child’s development week by week - up to two years after birth. Through articles, podcasts, videos, and more, Preglife provides reliable information and guidance. The company collaborates with an international network of midwives, doctors, and other experts, to ensure that all content is evidence-based and updated according to the latest research.